The Humane Society of North Texas (HSNT) faced intricate internal challenges attributed to a lack of efficient communication with their former web team. The organization recognized the pressing need to fortify their digital infrastructure to enhance the management of critical functions such as intake, donor relations, and visitor engagement on their outdated and user-unfriendly website. Moreover, HSNT aimed to bolster their social media interactions and sought external support for a comprehensive suite of marketing initiatives, encompassing content creation, graphic design, and printing solutions.